Adelaide, May 20, 2025 — PT Lautan Air Indonesia (LAI) has once again achieved an important milestone. The company, which has been a pioneer in water treatment solutions in Indonesia for more than four decades, has officially become the first Indonesian company to participate in Ozwater’25, the largest water conference and exhibition in Australia, organized by the Australian Water Association (AWA).
Ozwater’25 was held for three days, from May 20 to 22, 2025, at the Adelaide Convention Centre, with the theme “Looking back, moving forward.” This theme invites all water industry players to reflect on their long journey while preparing for a more innovative and sustainable future. The event was attended by more than 200 exhibitors and thousands of visitors from various parts of the world, making it a strategic forum for companies looking to expand their international networks and showcase leading solutions in water management.
Introducing PureFloc: A Reliable Solution for Various Industries
In this prestigious event, LAI brought one of its flagship products: PureFloc, a series of high-quality coagulants and flocculants developed to provide maximum efficiency in the water treatment process. PureFloc is not only used in drinking water treatment plants, but has also been proven effective in various industrial sectors such as industrial wastewater treatment, mining, food and beverage manufacturing, and cosmetics as a base material for antiperspirants and deodorants.
The development of PureFloc reflects the company’s focus on innovation based on local and global industry needs, while still prioritizing environmental sustainability. Technical excellence and cost effectiveness make this product competitive in the international market.
“Our participation in Ozwater’25 is part of LAI’s long-term strategy to expand its market reach to the global level,” said Steven Masrin, Export Director of PT Lautan Air Indonesia. “We are proud to be the first Indonesian company to attend this event. Through this exhibition, we want to introduce PureFloc and other solutions to the world, as well as build strategic partnerships across countries.”
Ozwater: The World’s Leading Water Industry Forum
Ozwater has a long history that began in 1964, when it was first held as the Federal Convention. Over time, the event has evolved into a premier platform for innovators, researchers, industry players, and governments to share knowledge and cutting-edge technologies in the field of water management.
With technology exhibitions, conference sessions, and discussion forums, Ozwater is the ideal place to find solutions to global water challenges such as the clean water crisis, wastewater management, climate change adaptation, and energy efficiency in water treatment.
Global Commitment, Local Roots
LAI’s participation in Ozwater’25 underscores the company’s active role in driving the transformation of the water industry, not only domestically but also globally. As part of Lautan Luas, LAI provides end-to-end solutions in water treatment — from chemicals, equipment, automation systems, to operations and maintenance services.
Through this participation, LAI not only showcases products, but also shares the company’s commitment to sustainability, operational efficiency, and responsible technology transfer.
“We believe that innovative and affordable water treatment solutions are essential for a sustainable future,” Steven continued. “We want to be part of the global dialogue on how we can collectively address the world’s water challenges with a collaborative approach.”
A Big Step Towards the Global Market
With its presence at Ozwater’25, LAI is taking a concrete step to expand its market reach and introduce Indonesian products to the world stage. This is also proof that the national water treatment industry has great competitiveness and potential to compete internationally, while also bringing the spirit of innovation from the country to the global forum.
Interested in collaborating or want to know more about water treatment solutions from Lautan Air Indonesia? Visit our official website at www.lautanairindonesia.com or contact our team for further discussion about collaboration opportunities and our products.
Also follow our official Instagram account at @lautanair.id to get the latest updates
